About LG Subscribe Malaysia

LG Subscribe is a home appliance subscription programme by LG Electronics (M) Sdn Bhd, designed to make selected LG products more accessible through affordable monthly payments.
Instead of paying a large upfront amount, customers can subscribe to selected LG home appliances, enjoy service and warranty support during the subscription period, and own the product at the end of the plan.
LG Subscribe covers a wide range of product categories, including LG PuriCare water purifiers, air purifiers, air conditioners, refrigerators, washer dryers, vacuum cleaners, TVs, soundbars and more.
From LG PuriCare to LG Rent-Up, Now LG Subscribe
LG Malaysia has been serving Malaysian households with home entertainment and home appliance products for many years. LG Electronics (M) Sdn Bhd was established in 2000, and in 2019, LG Malaysia expanded into the PuriCare sector with water purifiers and air purifiers.
At the beginning, the monthly payment programme was mainly focused on LG PuriCare products, such as water purifiers and air purifiers. As more LG home appliances were added into the programme, LG Malaysia introduced LG Rent-Up in 2024 as a broader home appliance programme covering multiple product categories.
In 2025, LG Malaysia rebranded LG Rent-Up to LG Subscribe. The new name helps customers better understand the programme as a subscription-based way to enjoy LG products with monthly payments, service support, and ownership at the end of the plan.
LG Subscribe Timeline in Malaysia
LG Electronics (M) Sdn Bhd was established in Malaysia.
LG Malaysia expanded into the PuriCare sector, introducing water purifier and air purifier solutions for Malaysian homes.
LG Malaysia launched LG Rent-Up, a broader home appliance programme covering multiple LG product categories through monthly payment plans.
LG Rent-Up was rebranded to LG Subscribe to make the programme easier to understand as a subscription-based way to enjoy LG products with service support and ownership at the end of the plan.
Why LG Subscribe?
LG Subscribe is created for customers who want to enjoy selected LG products without a large upfront payment. It allows you to bring home brand-new LG products through a fixed monthly payment plan.
During the subscription period, LG provides warranty and service support according to the selected product and package. For selected products, maintenance support may include filter replacement, service kit delivery, technician visit, or combined maintenance service.
At the end of the subscription plan, the product belongs to you.
Brand-New Products, Not Second-Hand Units
All products under LG Subscribe are brand-new LG products. Customers are not receiving second-hand or used units.
The programme is designed to help customers own LG products more easily through monthly payments, while enjoying service and warranty support during the subscription period.
Service and Warranty Support During the Plan
LG Subscribe packages may include different types of care support depending on the product category and selected plan. Common service options include:
Self-Service Package
Service kits or replacement parts are delivered to your doorstep for self-replacement.
Regular Visit Package
A technician visits your location according to the service schedule.
Combine Maintenance Package
Service kit delivery and technician doorstep service are provided in a fixed cycle during the subscription period.
The available service option may differ depending on the product model and package selected.
A More Flexible Way to Own LG Products
LG Subscribe is suitable for customers who prefer flexible monthly payments instead of paying the full product price upfront.
It is especially useful for households, offices and businesses that want to upgrade their appliances while keeping monthly expenses more manageable.
Selected LG products may also be available for outright purchase, giving customers the flexibility to choose between subscription and full purchase.
How to Apply for LG Subscribe
Applying for LG Subscribe is simple.
Choose your preferred LG product and package, submit your registration details, and the LG credit team will review your application. Once approved, LG will arrange the next steps for verification, delivery and installation based on product availability and appointment arrangement.
Our sales agent team can assist you with product explanation, package comparison, registration guidance and application support.
Ready to subscribe?
Browse our full range of LG home appliances available on the LG Subscribe programme.
Explore LG Subscribe